

An automated birthday campaign can also be in the shape of a 3 email series that may send out an email before, on, or after your prospect or client’s birthday, You can also twerk this to send more or if you so choose, fewer emails. Not only does this help forge a personal bond with your clients, but it also makes them more inclined to stay loyal to your product or service. An automatic email sender tool can ensure that your prospects receive a customized birthday message on or just before their birthday. This feature on an email sender tool extends the personal touch to your target audience. This can work surprisingly well in pushing up your sales and enhancing your ROI Such emails serve as gentle reminders to customers about items they put in to the cart and suggest that they might want to complete their purchases. The only way to arrest this trend is by adopting an abandoned cart email strategy with the help of an automatic email sender tool. A majority of the online buyers abandon their carts at checkout and this worryingly is a growing trend. People who were going to buy your products, but abandoned their purchase for some reason can also be reached out to profitably. This can quite often encourage them to make a purchase from the store. For instance, a retail outlet can send a welcome email that contains a coupon to anyone who subscribes to their mailing list. There are many ways of using a welcome email to trigger a purchase. Not only do these significantly lessen the number of opt-outs, but they also help push sales. These emails are, in fact, instrumental in the long-term success of any email marketing campaign. What’s wonderful about welcome emails is the fact that they get a large number of clicks. Nothing like starting off with a welcome email for your subscribers, prospects, and clients. As a matter of fact, this kind of automation also makes it possible to react to myriad triggers to weave a sort of a network of preordained automation. You could do things like sending out upsell emails, follow up on products viewed or on abandoned carts and so much more. A staggered campaign allows you to send out focused and targeted emails at every important step of a prospect’s journey towards becoming a customer. These can even be integrated with large online store platforms like Shopify, Magento, and so on. It comes equipped with eCommerce automation as well as segmentation features. This is a handy function of an automatic email sender tool for staggering your email campaign. There are a number of features that an automatic email sender tool like MailSend possesses that any business would find useful. In this regard, it is worth noting that businesses that use automatic email sending tools are able to generate double the number of leads as those that don’t. Besides, most providers make it easy by way of some great Email Templates that make learning to use these tools easy.

That being stated, it is ultimately a question of using the right tool for your needs. The thing about automated email marketing campaigns is the fact that these can be quite simple and basic to highly complex. The great thing about email automation is the fact that it is now eminently affordable for businesses regardless of scale and turnover. Businesses that do that are known to get significantly more leads(twice as many) than those that do no such thing. This is achieved by sending across the right message at the right time to the right people and ensuring that they read it.Īs a matter of fact, there isn’t a better way to stay relevant than by leveraging the power of email marketing automation. The very foundation of email marketing is its ability to make a business resonate with the target audience. Its ability to empower a business to send the right message at the right time to the right recipient is key in helping a business stay relevant with its customer base. Email marketing is a very effective way of outreach to one’s target audience.
